Juan Pablo Saucedo Villañafe
"Director of Empty Spaces"
Head Architect


Juan Pablo graduated in Barcelona School of Architecture (ETSAB-UPC) in 1994, specializing on building and town planning.  

He couldn't wait to obtain his degree to start working on architecture so he combined the studies with an intensive professional dedication on prestigious architecture and town planning offices in Barcelona and Paris, coinciding with the Olympic transformation of the city. Juan Pablo also created his own office in 1986 with some university colleagues, winning their first competition before their official graduation, fact that definitely matched the end of the studies.

All along that time, he had the opportunity to draw on watercolor some of the largest projects of Barcelona, working for the municipality and other private town planning companies.

On 1996 he became partner of "Vega, Verdaguer i Villafañe, arquitectes, SLP" working hard an passionately on public and private building projects, some of them remarkable like Fundació Blanquerna's library, the faculty of Health Sciences of Ramón LLull University, Sabadells Sud Library and other important buildings in Catalonia.

His first experience on theme parks was the creation of Micrópolix, in San Sebastian de los Reyes, Madrid, leading the design team and becoming the technical director of the whole project, from 2005 to 2009. Working on that project, which at the beginning was no more than a basic idea and a strong desire, he met Joe (Immersive Planet's CEO) with whom he shares that special child's curiosity, passion and respect that has kept them working together up until now.

Other professional activities: asset management teacher at catalan architecture association, technical director of the Fundació Blanquerna architecture department (from 1999 to 2015) and consultant for real estate investments in Barcelona.

But the most important knowledge achieved by JP after living in 4 countries and working in 10 more is his sense of universality, openness and multicultural attitude.